The disparity and diversity in Asia, if not the world is so
profound that it is fascinating, disturbing and promising. I have just finished
a week's trip of Myanmar (as a delegate at the World Economic Forum - East Asia
in Nay Pyi Taw)
The WEF East Asia was held at Nay Pyi Taw, I guess as part of
a good tradition of WEF to showcase emerging cities to the world. Nay Pyi Taw
has an interesting history. Nay Pyi Taw was founded on a greenfield site in a shrub land
approximately 320 kilometres from Yangon by the military government along with
construction companies. Once partially completed, the military government began
moving government ministries from Yangon to here at the astrologically
auspicious time of 6:37 AM on 6th Nov 2005!! The move was so hasty and unplanned
and unscrupulous that none of the fundamental thinking that has to go behind a
community movement was done. The place lacks schools or other amenities as the
military had earlier banned the families of government officials and civilians
from residing here. A monumental flaw I must say which lacks both community
consciousness as well as individual empathy.
I landed at Nay Pyi Taw (the new commercial capital of
Myanmar) at the newly built airport (a virgin airport - I guess ours was probably the
first major international flight, a chartered one from Bangkok). Most of the
delegates were surprised at their mobile phones not working or catching a
signal - something unheard of/unprecedented. Interestingly there is only one
telco provider owned by the state which will work in this land. All were
instructed to ensure enough 'unsoiled' US dollars were exchanged and kept with
them as those 'visa' and 'mastercard' networks which are assumed to be
'hygiene' and granted are non-existent in the country. The chartered buses took
us to the designated hotels, which were the best in the capital city. Best in
any case is a relative word!
In my traverses around the world I have never come across
such a land which in a moment takes you three decades back. What stands out
among the local populace is not poverty, but 'a kind of puberty'. They were so
alienated from the world progress for the last three decades with a life filled
with toils and atrocities with exceptionally few visitors who could carry news
of the outside world. But the hope and refresh of the recent changes is
vibrant, confusing and promising for them. It is vibrant more on a relative
scale as any positivity here is unprecedented, confusing as they are surrounded
by 'aliens' and promising as an economy is getting built from the scratch. The
newspapers were rampant with the names of telcos around the world flocking here
as the licences are getting auctioned. The latest news is about Vodafone and
China Mobile pulling out of the race possibly due to the heavy
infrastructure needs that has to be laid from scratch to access this market of
60 million.
The plight of many in this beautiful nation is abysmally
dismal. There are villages neighboring to the capital city where it is said
that people pawn their lungies for food. While on one hand this is happening,
the business houses across the world are making plans to access this 60 million
fresh green field minds. There are already quite a few men of Western origin who
have made consulting for foreign businesses to lay foundation in Myanmar their
core business. The consulting companies in the world are flocking the land to
understand more and advice businesses on their strategies for the land. But
hardly did I hear of an inclusive growth nor a consideration of education and
poverty alienation as a objective of this economic vibrancy. For a moment the
post-independence Indian economic model (dubbed as licence raj) which is
despised by many in my generation stood tall in respect. A gradual opening of
economy making it extremely difficult for businesses at times finds a place
considering 'the greater common good'.
A land right at the center of juggernauts India and China,
which the military here over the years have strategically capitalized as an
advantage, it is most exciting to see how this vantage point becomes economical
and social. As puberty grows to adulthood, I can only wish that the common man
here grows up to a healthy, thinking and educated adult who finds a rightful
place in the world stage.
We are on the verge of closing our first deal in Myanmar and not to sure if my colleagues who went realized this...as we also needed to use a private aircraft but the ladies who went came super impressed that the men would not even let the lift the handbags :-)
ReplyDeleteThe description in the article justifies the title. It’s sad to note that the development wave is yet to be in full swing in Myanmar, but also good to note that a marketer is concerned not only about the economic scenario but also the social paradigm and actual life conditions in the virgin territory. Makes an informative read.
ReplyDeleteTakes me back to my school days. .. especially the history classes. .....
ReplyDeleteA totally fresh perspective about a country which was the 2nd wealthiest in SEA once upon a time.
Will be exciting to see how fast they re-engage with the modern world.